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A marketing professional with more than 25 years’ experience, Rodrigues has served in several large multi-nationals mainly dedicated to the mono-gastric segment, and more recently in ruminants, pet and aquaculture.
She also has extensive knowledge of developing a sustainable approach to agri business, setting strategic direction and integrating complex functions.
In her new position as part of AB Vista’s management team, Rodrigues will be responsible for leading the international marketing function, supporting international business expansion and further developing the business’ customer-centric approach.
Rodrigues, who will be moving to Europe from Brazil, said: “I am delighted to be taking up this position at such an exciting time in the company’s development, as we look to expand our feed intelligence offering to existing customers and reach new customers around the world.”
AB Vista’s Managing Director, Juan Ignacio Fernandez, said: “Raquel’s expertise and ideas will be hugely beneficial to our business, and we are looking forward to her being part of our team.”
He added: “Appointing a Global Marketing Director is core to our strategy of being a world leader in feed additives. We are expanding our products and services to help combat the increasing challenges of rising feed costs and the impact of animal diseases, through helping customers to improve the nutritional value of diets and the gut health of animals.
“We are committed to further driving sustainability and responsibility in the industry and this appointment will help accelerate our impact and global market share.”
October 11, 2023 - AB Vista
