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Doris Yu joins Agrifirm from a distinguished career that includes leadership positions at global companies such as Cargill and Royal DSM. Most recently, she served as Senior Vice President and General Manager at Yara International. With a proven track record of strategic leadership and business development, Doris is positioned to lead Agrifirm's team in further advancing the company's strategy and growth initiatives in Asia.
Commenting on Doris Yu's appointment, Jolanda van Haarlem, Group Director Specialties and Global Strategy Director at Royal Agrifirm Group, remarked, "We are pleased to welcome Doris to Agrifirm as the new Managing Director of Asia. With her wealth of experience and leadership qualities, we look forward to her contributions to our ongoing efforts in the region."
Doris Yu also expressed her enthusiasm for joining Agrifirm, stating, "I am honored to be joining Agrifirm. I look forward to collaborating with the team to drive forward our strategic objectives and deliver value to our customers and stakeholders."
The appointment of Doris Yu comes as Jeroen Jeuken, Managing Director Asia, prepares to pursue other opportunities after nearly a decade of dedicated and committed service at Agrifirm. Under Jeroen's leadership, the Asian region has achieved significant milestones in business development and growth, setting the foundation for further progress. He has played a pivotal role in navigating Agrifirm through significant challenges in Asia, including the complexities posed by the COVID-19 pandemic and the African swine fever outbreak. Agrifirm extends its sincere gratitude to Jeroen for his contributions and wishes him the very best in his future endeavors.
To ensure a seamless transition, Jeroen and Doris will work together in the coming period to facilitate a smooth handover process for Agrifirm's customers and stakeholders.
Agrifirm remains committed to its mission of delivering innovative and sustainable agricultural solutions and looks forward to the continued success under the leadership of Doris Yu.
April 4, 2024 - Royal Agrifirm Group
