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The DLG (German Agricultural Society) invites farmers and farming professionals, active on social media, to take part in the 2023 DLG Agri Influencer Award scheme. Recognizing informative, high-quality agricultural channels and social media profiles, the award and its winners will be introduced to a wider audience. The new social media award was incepted by the DLG in 2022 with the result that participating agricultural influencers were introduced to the general public.
In 2023, the DLG Agri Influencer Award will encompass in six categories, three for German language and three for international channels:
DLG Best Agri YouTuber International
Open to farmers and farms active in agriculture and running a YouTube channel with agricultural and agricultural technology content in any non-German language. At least 1,000 followers are required.
DLG Best Agri YouTuber German language
Open to farmers and farms active in agriculture and running a YouTube channel in the German language, delivering agricultural and agricultural technology content. At least 1,000 followers are required.
DLG Best Agri Instagrammer/Facebook International
Open to farmers and farms active in agriculture and running an Instagram or Facebook channel with agricultural and agricultural technology content in any non-German language. At least 1,000 followers are required.
DLG Best Agri Instagrammer/Facebook German language
Open to farmers and farms active in agriculture and running an Instagram or Facebook channel in the German language, delivering agricultural and agricultural technology content. At least 1,000 followers are required.
DLG Best Agri TikTokker International
Open to farmers and farms active in agriculture and running a TikTok channel with agricultural and agricultural technology content in any non-German language. At least 1,000 followers are required.
DLG Best Agri TikTokker German language
All channels that are farmers or farms, that work actively in agriculture while running a TikTok channel in the German language, delivering agricultural and agricultural technology content At least 1,000 followers are required.
The awards in each of the three categories – Youtube, Instagram/Facebook, TikTok - are conferred on a social media profile or channel that is especially committed to public relations work in agriculture. The criteria are:
- Reach
- Quality of content
- Creativity of appearance
- Topic selection
- Implementation of the topics in words and pictures
- Highlighting the multifaceted nature of agriculture
- Balance of content
- Interaction with the community
To evaluate the submissions, the DLG has appointed an independent, international jury consisting of recognized media and communication experts, as well as the winners of the DLG Agri Influencer Awards 22. The submission deadline is September 17, 2023. The award ceremony will take place on November 16, 2023 at the Young Farmers Party at Agritechnica 2023 in Hanover, Germany.
August 3, 2023 - DLG
