0
VIV China: changes and challenges
The schedule change of VIV China is the result of industry demands. The feed industry, farming and processing sectors in China are facing important changes. “2009 forms the start of many scheduled changes in production within the dynamic and vast Chinese home market,” says Ruwan Berculo, Project Manager VIV Asia-Pacific, “Chinese consumers are diversifying their consumption pattern.” Growth of poultry, beef and sheep meat consumption is expected at the expense of pork meat, traditionally the preferred meat in China. These changes will result in obvious challenges for suppliers, but action is called for to get share of the profit. VIV China serves this purpose by turning into an annual business platform. With VIV China’s new schedule, the industry has its yearly top meeting place to respond to fast growing business opportunities. Key drivers of VIV China 2009 will be tracking and tracing of feed ingredients, animal health and food safety. The exhibition takes place in the New China International Exhibition Center (NCIEC).
VIV India: new dates, new location
The second edition of VIV India takes place from February 1 – 3, 2010 and moves from New Delhi to Bangalore. Bangalore is the key business hub of South India, the heart of the country’s poultry, aqua and dairy production. The exhibition takes place in the state-of-the-art Bangalore International Exhibition Centre (BIEC).
Matchmaker VIV in Asia-Pacific
The current portfolio of VIV Asia, VIV China and VIV India covers the key markets in Asia-Pacific. The three events strengthen each other. India and China mainly focus on the vast home markets of these economic giants. VIV Asia serves the total region, even stretching to the Middle East. “We have a wide network of associations, institutions, media partners and industry professionals, built over the years and still expanding,” according to Berculo, “Our objective is to be the preferred matchmaker for our customers – exhibitors and visitors, to add value to their businesses. This is why we are constantly actualizing our market insights and fine-tuning our communications.”
