Based in New Jersey, Bob will be responsible for the development and maintenance of Danisco’s enzyme, betaine and probiotic sales in the eastern portion of the United States.
Bob has a BS in Biology from Case Western Reserve University and an MS and PhD in Poultry Nutrition from The Ohio State University. In addition to a wealth of experience in monogastric and ruminant nutrition and new product development, Bob has an extensive background in sales and marketing. His most recent position was with DSM Nutritional Products as Market Development & Technical Support Manager.
Reporting to Bill Stuever, Business Manager, who commented, “Bob will be firmly focused on delivering solutions to our customers’ needs, and assisting them to address the main challenges facing the industry today of high feed costs and the increased use of by-products in the diets.”
Enthusiastic about his position at Danisco Animal Nutrition, Bob went on to say “it is exciting to be working for an innovative company whose products are based on a solid science foundation and has a strong customer focus.”
Dr Sven Gensler has been appointed as Market Intelligence and Intellectual Property Asset Manager at Danisco Animal Nutrition
Sven will be responsible for developing and coordinating Danisco Animal Nutrition’s intellectual property asset management competence as well as managing their market intelligence capabilities.
Reporting to Dr Rachel Crowe, Marketing Director, who commented, ”coming from a position of Product Manager, Scientific Support Specialist and European Licensing Specialist with Takara Bio Europe/Clontech Laboratories, Sven's scientific background, expertise and experience in intellectual property (IP) and licensing, combined with his market intelligence and analysis skills, will be a particular asset for Danisco Animal Nutrition.”
Sven explains, ”as a primary component of intangible assets, intellectual property represents an increasing source of value for businesses throughout the world and intellectual property has become an important strategic asset. It is a very positive signal that Danisco Animal Nutrition has recognised the importance of IP asset management and the benefits it can bring.”
http://www.danisco.com