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The business model for the new DanAvl has been market tested, and after a series of changes to the business model the Danish Competition and Consumer Authority (Forbruger- og Konkurrencestyrelsen) has no further objections.
"To be given the green light is good. Now a big task awaits us, before we can open the doors to the new DanAvl. We need to build an entirely new enterprise, where the first step is to secure a critical number of suppliers from Danish breeding and multiplier herds", states Thomas Muurmann Henriksen.
The goal for the new DanAvl is to create a global player who is able to compete with the big breeding companies abroad. This is especially true as regards:
- Continuing to improve the genetics. Especially within the costly task of genomic selection as well as ongoing research and development in close dialogue with breeders and producers.
- Building a consistent and strong sales and marketing organisation, which ensures that the DanAvl product will be acknowledged and recognized for the quality and economic benefit that it deserves.
- Improving service and consultancy to the end-customer before, during and after the purchasing process. By centralising all skills, the new DanAvl will be able to offer far better and more consistent service and consultancy.
Thursday September 28, 2017/ DanAvl.
