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Hotraco is a leading provider of premium controllers and systems for automation, targeting the global agricultural technology industry mainly within poultry, layer and greenhouses. In addition, Hotraco provides solutions for crops storage, expanding Munters business area FoodTech’s offering within the food supply value chain to a new segment.
Munters acquisition of Hotraco marks another step in its strategy to create a digital ecosystem built around data capture platforms and software that supports a more efficient and sustainable food production.
”The acquisition is fully in line with our digital strategy and supports our vision to provide insights driving optimization across the entire value chain to improve yield, sustainability, transparency and animal welfare”, says Pia Brantgärde Linder, President of business area FoodTech.
Munters is building a comprehensive ecosystem centered on data capture platforms such as controllers, sensors and IoT combined with advanced supply chain optimization software for AI-driven analytics.
“With an installed base of 45,000 controllers across 50 countries, predominantly in Europe, Hotraco strengthens our European presence. The acquisition expands the amount of data integrated into our data ecosystem around the global food supply chain”, comments Pia Brantgärde Linder.
Hotraco’s potential to boost its business performance significantly relies on securing livestock, crop storage, and horticulture projects worldwide. Additionally, the company’s current size offers unique growth opportunities through the development of both existing and new sales channels, while also consolidating a dynamic presence in competitive target markets and regions.
“We are very pleased to have found a new owner for Hotraco and strongly believe that Munters is the right fit. The acquisition will provide exciting opportunities for management and the employees of Hotraco, with whom we have had the pleasure to work with over the past years”, says Jurriën Duijker, Investment Director of Nedvest.
The CEO of Hotraco, Berta Danielsdottir will remain as Managing Director and take a seat in the Business Line Controller Management team.
“The decision to sell to Munters was driven by the owners' strategic intent to ensure the long-term success of Hotraco. Munters, as a well-respected and established player in our key markets, with a robust network of customers and suppliers, was identified as the ideal partner to support Hotraco's continued growth and secure its future. I am very much looking forward to continue our journey as part of Munters”, says Berta Danielsdottir, Chief Executive Officer of Hotraco.
October 21, 2024 - Hotraco Group
