0
By introducing proven themes such as CropTech-FeedTech and MeatTech to the innovative Russian livestock sector and by unlocking high-quality knowledge, VIV Russia is completely geared up for the foreseeable future. The event, a sold-out exhibition with more than 340 exhibitors and an interesting conference and seminar programme, is being held from Tuesday 21 May to Thursday 23 May at the Crocus Exhibition Centre, Moscow. This is the seventh VIV Russia event to be held.
VIV Project Manager Guus van Ham says that both the exhibitors and the knowledge specialists are clearly placing their specific focus on value creation in the animal production chain, at the start and end of the chain. “At the end of the chain we are seeing the enormous advances in quality that are currently being made in Russia. Rapid urbanisation is occurring and the demand for fresh, quality produce is growing fast. A much greater range of fresh meat can already be seen in the supermarkets which therefore offers greater opportunities for our suppliers of products and services for slaughterhouses and for the processing and preparation of meat. VIV Russia has also attracted the leading players in basic material for breeders and livestock holders and in the field of animal feed. There is major need for high-quality, safe animal feed in the rapidly growing innovative Russian livestock sector and premium brands will therefore be exhibiting in the CropTech-FeedTech pavilion. This topic will also be supported with a technical conference that we shall be organising – just like we did during our VIV Asia event in Bangkok – in conjunction with Perendale Publishers,” says Guus van Ham.
Turkeys
Of the approximate 340 exhibitors around 30% focus specifically on the poultry chain, 30% on both the poultry and pork chain, 20% specialises exclusively in products for the pork meat chain and 20% are exhibiting products for beef, diary and turkey farms. Because of the high level of interest and rapid growth, VIV Russia has a strong focus on the poultry farming sector. Van Ham expects that this sector will continue to grow substantially until 2020. Within that, the attention being paid to the production of turkeys is notable and a conference has also been organised for this developing segment. The further development in Russia of pork and beef farming shall continue, though less than the explosive growth seen in the poultry sector. It is for good reason therefore that the World Poultry Science Organisation (WPSA) conference will also be held during VIV Russia.
The advances in quality that are being made by the Russian animal protein industry are also reflected in what is on offer at the exhibition and conference. Van Ham: “In addition to being larger than the last exhibition in 2011, we have also managed to attract a great deal of knowhow and quality. Together with our new main sponsor Boehringer Ingelheim [an international producer of, amongst other things, animal health products] we have also managed to invite a large number of business relations. 50,000 invitations have been sent in addition to our normal campaign in the Russian market. We will be welcoming representatives from agricultural organisations, cooperatives, sector organisations, regional authorities, animal welfare services and of course from the veterinary science sector. In other words, a complete show, an exhibition of world standing but still focussed fully on the needs and developments in Russia.”
Russia-Netherlands year
For many years the Rabobank has played a leading role in the development of the worldwide agri-food market with its surveys and reports. During the opening conference the bank will be presenting its completed paper ‘Shaping the Russian meat industry for the next stage’. The Dutch Poultry Centre, a joint venture of suppliers in the poultry sector based in the Netherlands, will be sharing knowledge about its successful chain approach. Within the framework of the bilateral Russia-Netherlands year, a special agri-food day is being organised, with meetings being held between leading politicians and the business community. The Russian Ministry of Agriculture and the Dutch Embassy in Moscow will also be involved.
Animal health
On the last day of VIV Russia, full attention will be given to the theme animal health, which is also a very important theme in Russia. VIV Russia, together with, amongst others, Rosselkhodnazor (the Federal Service for Veterinary and Phytosanitary Surveillance in Russia), has organised a conference on this topic.
April 24, 2013 - VIV
