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Within the Internationalization Program “Cátedra de Internacionalización” of the University of La Rioja, it took place the conference "Foreign Trade Aimed Towards Central and South America", with the outstanding participation of Produmix.
José María Gutiérrez, CEO of Produmix S.A., gave the lecture "La Rioja Export Experiences", mainly focused on countries of Central America like Panama and Costa Rica. Based on his Produmix experience, he analyzed the most relevant aspects to take into account in order to successfully export to this area.
The conference was closed by Fernando Antoñanzas, Professor of Applied Economics.
Produmix collaborates this way with the university in the dissemination of their knowledge in the global economy, of increasing importance for society as a growth factor.
December 10, 2012 - Produmix/ Spain
