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The debut of "EuroTier / EnergyDecentral digital" concluded today and was adjudged a great success. More than 41,000 participants connected to the digital platform created by the DLG (German Agricultural Society) during the four days of the event (February 9 to 12). In addition to being able to access the offerings of around 1,200 participating companies, the visitors were also able to take part in 300 specialist events and to conduct targeted networking with the industry. Some 45 percent of the participants were located outside Germany.
"With 'EuroTier / EnergyDecentral digital', the DLG's new platform has successfully positioned itself as a digital business network and forum for professional exchange for the national and international agricultural industry. The access and engagement rates speak for themselves. The lively participation in events and the strong interest in the digital technical program are a reflection of the networking competence of the farmers, the industry and our members. The digital format will be a complement to our physical trade fairs in the future," concluded Dr. Reinhard Grandke, Chief Executive Officer, DLG.
Current figures at a glance
Over 41,000 participants connected to the digital platform over the four days of the event.
A total of around 255,000 engagements (including 1:1 audio/video calls, 1:1 chats, expo show room visits, user networking) and over 780,000 page impressions were recorded. 45 percent of attendees came from outside Germany. In total, 128 countries were represented on the digital platform. The investment intention of participants was exceptionally high, at around 2.8 billion euros. One reason for this is the high rate of decision-makers - 76 percent - on the platform, shown by current visitor registrations.
Digital technical program with convincing click rates
Under the guiding theme of "Farming in the food chain," the organizer, DLG, had set up a technical program with eight parallel online video channels, transmitting more than 300 interactive programs that addressed relevant future topics affecting the global livestock sector and the decentralized energy supply industry. Visitors on the platform were able to interactively participate in numerous talk shows and discussion events. In total, the professional program was visited around 83,000 times during the four days on the platform.
1,200 exhibitors presented products and innovations
More than 1,200 exhibitors presented information, in real-time, on their range of products and services using various multimedia tools. Exhibitors were also able to network and engage directly with participants via chat and video meetings. In addition to offering new technologies and consulting for livestock farming, the companies' offerings also included the upstream areas of livestock farming, such as breeding, techniques and farm input, as well as downstream areas, such as processing and distribution channels. Some 200 exhibitors at EnergyDecentral presented innovative solutions for decentralized energy supply, e.g. for the production of biofuels, solid fuels, renewable energy such as photovoltaics, solar energy or wind power, but also technology and consulting for biogas plants.
Exceptional innovations presented by exhibitors eligible for a coveted gold or silver award were evaluated by an independent jury. The DLG innovation commission conferred the prestigious EuroTier and EnergyDecentral Innovation Awards to the winners during "EuroTIer / EnergyDecentral digital".
Content continues to be available "on demand”
All content of "EuroTier / EnergyDecentral digital" will be available on the digital platform from February 18 until April 15. Participants will thus continue to have the opportunity to find out about exhibitors' offerings as well as the content of the technical program. Likewise, they can network with companies via text messages and contact requests, using the platform.
Next EuroTier and EnergyDecentral: 15th to 18th November, 2022
The next EuroTier and EnergyDecentral will take place from 15th to 18th November, 2022, at the Hanover Exhibition Grounds, Germany. The trade fair will be complemented by the DLG Digital Platform. EuroTier and EnergyDecentral are hosted by the German Agricultural Society (DLG).
February 12, 2021 - DLG
