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From the beginning of 2025, Tönnies Group will operate at holding level as the Premium Food Group (PFG). The family-owned company based in Rheda-Wiedenbrück is thus underlining its development from a purely meat company to a broadly positioned food producer.
In addition to meat and meat products, the group already produces and markets vegetable products, convenience foods, animal feed, sauces, soups, by-products such as proteins, fats and flours and much more for customers, supplies raw materials for the pharmaceutical industry and for biofuel, operates its own cold storage facilities and a fresh and ultra-fresh logistics company, and has invested in many other areas along the value chain. "Our strategic development towards innovative products and service areas along the value chain shows that we are not only looking at the present but also the future of the food industry and that we want to play an active role in shaping people's healthy diet. We align the production of our food to the needs of consumers and pay attention to innovative and sustainable production processes", say shareholders Clemens, Maximilian and Robert Tönnies, explaining their corporate strategy.
The further development into the Premium Food Group underlines the diversity of the group of companies. "The structural transformation process, which now also results in the new name of the holding company, was initiated years ago. In this way, we are positioning our company for the future. We want to ensure that the business areas make decisions even faster and act more independently: Each area is already a company in itself", emphasizes Maximilian Tönnies. In the future, administrative activities will be bundled via the holding company. "We prefer many express couriers to one large tanker".
The roots of the Premium Food Group lie in meat production. However, the group of companies has developed step by step into an innovative 360-degree food supplier that combines contemporary and balanced nutrition with sustainability. The group offers a wide range of high-quality products. "We care about consumers' balanced nutrition. Of course, this also includes the responsible consumption of high-quality meat products as an important source of nutrients. With our broad product range, which includes both animal and plant products, we underline our commitment to supporting a balanced diet,” the shareholders continue.
In the future, the name Tönnies will be brought into focus even more as a brand for beef and pork. "The Tönnies brand with its strong appeal stands for high-quality pork and beef - in Germany, in Europe and in the world," emphasizes Clemens Tönnies. Therefore, the two business areas Pork and Beef will continue to operate under the Tönnies family name. At the company headquarters in Rheda-Wiedenbrück, the Tönnies lettering on the cold storage facility is giving way to the new PFG logo. But: "Our DNA is the family business - and it will stay that way", emphasize the shareholders.
November 6, 2024 - Tönnies
