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Technology will be a highlight at VIV Asia 2011 which will take place during 9-11 March 2011 at BITEC, Bangkok, Thailand. Technology in focus is ranging from crop and feed technology to animal production and processing technology, covering the entire food chain under the show’s ‘from feed to meat’ signature. When VIV Asia was first launched in 1991 on of its objectives was to introduce advanced animal production and processing technology to Asia. In its 10th edition or twenty years later ‘technology’ remains and will always be the highlight of the show. “In a current situation, technology and innovation are undoubtedly a key success to everyone in the industry including VIV Asia 2011,” said Ms. Ladda Mongkolchaivivat, General Manager, N.C.C. Exhibition Organizer Co., Ltd., partner of VNU Exhibitions Europe in the organization of VIV Asia 2011, a well-known international B2B event for animal production and processing, that will take place on 9-11 March 2011 in Bangkok, Thailand.
Optimistic
Ruwan Berculo, Project Manager VIV added that, “everyone is looking for new technology and innovative business solutions to improve their productivity to strengthen their competitive advantages. So, it is our duty to bring in those technologies to serve their demands. And we are quite optimistic that the outcome of VIV Asia 2011 will exceed expectations for everyone. VIV Asia 2011 will be the biggest edition of all time and will be full of new technologies covering the entire food chain under our ‘from Feed to Meat’ concept.”
Three new profiles
To date more than 550 exhibitors from around the world have booked their participation to showcases new and latest technology for Asian livestock industry. In addition to new and latest livestock technology on display, in the 2011 edition, NEO and VNU Exhibitions Europe will add three new profiles to cover the entire food chain in response to stricter food safety requirement. The new profiles are FeedTech-CropTech Asia 2011 for milling equipment and technology and Laboratory@VIV Asia 2011, focusing on feed and food safety technology.
'Focus 2021'
“With 10 editions behind us, we aim to look ahead in 10 years. So we are organizing ‘Focus 2021’ with Rabobank International as part of the Official Opening on March 9 from 10h30-11h30. Rabobank brings in one of their leading key note speakers to cover the future outlook with a focus on animal production in Asia-Pacific over the coming 10 years,” said Ms. Mongkolchaivivat adding that other interesting activities include ‘ChinaVisions’ (March 9, 18h00-21h00) and comprehensive conference programs that will provide detailed coverage of all the sectors of the trade exhibition concept and the special events.
The organizer expects a total of 20,000 visitors from 90 countries at VIV Asia 2011. Pre-registration closes on March 11.
'Better the Best'
Further, according to Thailand Convention and Exhibition Bureau, Mrs. Supawan Teerarat as the Director of Exhibitions stated that “TCEB is very delighted to join ‘VIV Asia 2011’. We are willing and very happy to embrace our full supports and render to Neo organizer in order to promote VIV Asia, one of the shows under our 'Better the Best' campaign.”
'100 A-HEAD'
“For VIV Asia 2011, we have created the dedicated supportive campaign named ‘100 A – HEAD’ which could entitle visitor promoters such as travel agents, international and local associations, chambers of commerce to gain USD 100 for every delegate visiting exhibitions in Thailand. Delegates would have at least 15 people and have a minimum stay of 3 days/2nights in Thailand. With our rendered massive supports, we truly believe that the exhibitions held in Thailand will be executed successfully. This year, Thailand’s MICE industry is expected to attract half a million business travelers, with project revenues of between 41 billion THB. Thailand has an impressive record of growth as an exhibition capital, and in 2010 we expect the sector to grow by up to 10%''.
