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VIV Europe is about to open its doors for the international animal protein industry

Only 2,5 weeks to go before VIV Europe opens its doors from 20-22 April at the Jaarbeurs Exhibition Centre Utrecht, The Netherlands. Over 570 exhibitors from 39 countries covering 25,187 m2 booked their stand at the international platform for innovations in the animal protein industry. This means over 25,000 m2 full of innovations!
6 April 2010
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Exhibitor Innovations presented at VIV Europe


Many companies have chosen VIV Europe as the international platform to introduce their innovations to the world.

Visitor registration is in full swing


Background information of the pre-registered visitors points out that more than 40% of the visitors are decision makers. According to interest, pre-registered visitors are interested in all parts of the animal supply chain, though a great amount of visitors has an interest in feed ingredients, additives, raw materials, animal health and farm equipment. Over 14% of the respondents has the intention to invest between € 100,000 – € 500,000, more then 11% has the intention to invest between € 500,000 and € 1, 000,000 and over 10% intents to invest more than € 1,000,000.

Visitors are mainly interested in the following segments:
- Roughage/forage: harvesting/storage/handling
- Industrial feed processing equipment and supplies
- Feed ingredients, additives, raw materials
- Animal health
- Feed
- Animal breeding
- Farm equipment
- Slaughter equipment/egg handling/milking equipment
- Meat/egg/dairy/fish processing/packing/handling
- Meat/dairy/egg, fish ingredients
- Meat/egg/dairy/fish products

Innovated content


Among the many activities taking place at VIV Europe, the high quality Conference programme takes a central role.

The Opening ceremony, lead by chairman Dr. Aalt Dijkhuizen, chairman executive board Wageningen UR, will contain three lectures. Prof. Dr. John Hodges, animal geneticist, will give a lecture on Sustainable Agriculture and Food: The Foundation of Quality Life. The lecture of Prof. Dr. John Hodges will be followed by a lecture on Global investments in the animal protein sector by Dirk Jan Kennes, Director Research, Food & Agribusiness Research and Advisory, the Rabobank. The third lecture will be given by Mrs. Gerda Verburg, Minister of Agriculture, Nature and Food Quality of the Netherlands .

Part of the Opening ceremony will be in light of the Personality Awards. The International Pig Topics - VIV European Pig Personality Award will be presented to an individual who is a personality that has given ‘over and above the call of duty’ to the European pig sector.
The International Poultry Production – VIV European Poultry Personality and the International Hatchery Practice – VIV Poultry Breeder Personality Awards are presented to individuals who are personalities that have given ‘over and above the call of duty’ to the European poultry sector.

The Meat Safety conference, made possible by Positive Action Publications and VIV, will be held in the Irene Conference Room on Tuesday April 20 and on Wednesday April 21. The topics that will be discussed in the six lectures on Tuesday from 13.00 – 16.30 hrs. are; Farming / Breeding and Nutrition. On Wednesday the conference will commence at 10.00 hrs, carrying on until 17.30 hrs and covering the topics Slaughter & Processing Processes, Retailing / Consumer, Measuring & Monitoring followed by Opportunities & Threats.

The Eggs! Conference, made possible through the collaboration of WATT Publishing and VIV, will take place at the Eggs! Pavilion in hall 7 on Tuesday 20 April and Wednesday 21 April. The Conference, lead by chairman Prof. Dr. Simon Shane, of the North Carolina State University, will start on Tuesday 13.00 hrs. with revealing general information, information on Breeder Management and information on Incubation & Hatchery. On the second day, the conference will continue with covering the topic Incubation & Hatchery, followed by the topics Day-old Chicks / Rearing, Layer Farm, Egg Handling, Egg Processing and the conference will end with a summary and future vision of Prof. Dr. Simon Shane.

Besides the above mentioned conferences, during VIV Europe, Technical sessions will be given by exhibiting companies. These technical sessions cover topics such as Feed ingredients, Animal Health, Farm equipment and other parts of the Meat supply chain. The technical sessions take place on April 20 and April 21.

Matchmaking


New at VIV Europe is the matchmaking event. Enterprise Europe Network Nederland offers a unique platform for companies to meet new business & co-operation partners and share innovative technologies. Companies can request pre-arranged b2b-meetings according to their time schedule and co-operation interests. This matchmaking event will take place on the 20th and 21st of April at VIV Europe in Utrecht. Participation is free of charge.

International delegations present at VIV Europe


For three days the innovative platform VIV Europe will be the meeting place for nationalities from all over the world. All sorts of delegations, like a Mexican delegation, a Russian delegation, a Korean delegation and an Iranian delegation pay a visit to VIV Europe. Next to that special, country pavilions have been created; a Spanish Pavilion, a French Pavilion and a Chinese Pavilion.

A winning element…


At VIV Europe, attendees get the chance to win a free flight or a free hotel accommodation for VIV China 2010. VIV China and Orient Explorer Group joined hands in making a visit to VIV China 2010 truly hassle free. VIV China 2010 takes place in Beijing, September 6-8, 2010.

The Internet Café at VIV Europe is being sponsored by Animal Protein.net. By registering for the monthly E-newsletter at the Internet café an iPod touch can be won. At the Internet Café you will be guided through AnimalProtein.net, the online match-making tool for the worldwide markets for animal production and processing.

More information can be found at: www.viv.net

http://press.vnuexhibitions.com/EN/Extranet/Pressrooms/PressroomCollection/VIV+Europe.htm?pbid={EDA6806D-64AF-4BB5-9D1D-4CE81E5F6A2D}

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