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WH Group Limited and its subsidiaries (the “Group”), the world’s largest pork company, has strengthened its vision for innovation as an integral part of its growth strategy via the recent launch of a line of antibioticfree pork products by its indirect wholly-owned subsidiary Smithfield Foods, Inc. under the brand Pure Farms™.
The antibiotic-free pork products are available in ham cuts, fresh and packaged pork cuts like breakfast bacon and sausage. These products have recently become available in both food services and retail stores.
WH Group, which had just reported record earnings for 2016, will continue to invest in product innovation - which the Company considers to be part of its DNA and an important profit growth driver. The Company, through all its operating subsidiaries including Smithfield, has plans in place to build a strong pipeline of innovative products.
A staple output of WH Group’s innovation efforts, this revolutionary Pure Farms™ product line meets the highest level of USDA standards with minimal processing and no antibiotics, steroids, hormones or artificial ingredients. This line showcases the Company’s long term commitment to innovation.
WH Group’s management believes that the Pure Farms™ brand is ideal for families looking to enjoy the highest quality, antibiotic-free pork, providing customers with a broader range of products to meet a variety of needs and preferences, including antibiotic-free choices. As the only company in the industry to report antibiotics usage since 2007, the new product line further affirms Smithfield’s continued leadership of practices that uphold the highest standards of transparency and strengthen consumer trust. The new product line is good news for healthconscious individuals.
April 5, 2017 – WH Group Limited
