0
Cristian lives in Bucharest, Romania, and has over 12 years of experience in sales and key account management. Joining Tonisity, he will be responsible for commercial activities in Central and Eastern Europe, supporting the network of distributors and customers.
After working in different industries as a project manager and as a sales manager, Cristian joined swine genetic improvement company PIC, as a key account manager in Romania. Using his strategic planning and negotiation skills, he covered for PIC major sales, implementation of key account strategies, customer care and business development. His professional experience is backed by his academic education - two university diplomas in Animal Husbandry and Agribusiness Economics, and a master’s degree in Sustainable Development in Animal Production.
“Tonisity is strength in every aspect”, said Cristian, “new technologies focused on animal welfare, improved production outcomes and a programme consisting of two products, Tonisity Px™ and Tonisity PxW™, pioneered and developed by a strong research department, in order to sustain farmers maximise efficiency. The food industry is passing through challenging times and using innovative solutions such as Tonisity Px™, that offer farmers a great return on investment, is a key aspect to sustainability.”
“We are very excited to have Cristian joining our team. His experience and network will be very helpful to continue our growth in this important region,” said Mathieu Cortyl, General Manager for Europe and Asia at Tonisity. “His enthusiasm and commitment to improve economic performance of swine units makes him a perfect fit in his new role, where he will design and implement a business strategy to boost product adoption of our Tonisity Total Programme, based on Tonisity Px™, the first isotonic protein drink for pigs, and Tonisity PxW™, a new tool to improve pig performance after weaning.”
April 6, 2020 - Tonisity
