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Fresh meat sales have fallen 0.5 per cent compared with a year ago, according to data released by Meat and Livestock Australia.
Conducted on behalf of MLA by Nielsen Homescan, which records the purchases of 10,000 households across Australia, the survey indicates that shoppers still prefer red meat as their protein of choice, but only if the price is right.
While all fresh meat categories combined have entered negative territory, lamb experienced the strongest growth.
Pork's share remains steady on an annual basis despite price falls over recent months.
Monday September 10, 2012/ Stock Journal/ Australia.
http://sj.farmonline.com.au/
