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The 2024 promotion policy work programme adopted by the Commission aims to develop new market opportunities, while taking into account the political priorities, analysis of projected exports to existing and emerging markets, as well as contributions from stakeholders.
Promotion campaigns about EU farm products should be designed to open up new market opportunities for EU farmers and the wider EU food industry, as well as to help them secure their existing business.
The amounts available for campaigns selected in 2024 are split between promotion in the EU internal market and in third countries, with €81.3 million and €85.1 million respectively. Outside the EU, countries and regions with high growth potential are identified as main promotion targets. This includes China, Japan, South Korea, Singapore, and North America. The United Kingdom remains one of the main export markets for EU agri-food products, absorbing more than 20% of EU27 exports.
The promotion campaigns selected in 2024 are expected to feature products from sustainable farming practices, that contribute to reducing dependency on pesticides and antimicrobials, minimising fertilisation and water pollution, reducing greenhouse gas emissions, enhancing organic farming and improving animal welfare. €62 million will be specifically allocated to such sustainably produced agri-food products, including €42 million for organic products.
Another objective is to increase the awareness of EU's quality schemes and products registered as protected designation of origin (PDO), protected geographical indication (PGI) and traditional specialty guaranteed (TSG).
The calls for proposals for the upcoming 2024 campaigns will open from 18 January to 14 May 2024.
November 17, 2023/ European Commission/ European Union.
https://ec.europa.eu
