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When asked about their perceptions of food, the majority of respondents associated to a large extent food and eating with enjoyment, such as selecting fresh and tasty food (58%), or the pleasure of having meals with family and friends (54%). Less than half of respondents (44%) focused on concerns such as looking for affordable prices and satisfying hunger. Fewer respondents were concerned about the safety of food (37%) or nutritional issues such as checking calories and nutrients (23%).
When placed in the context of other risks that could personally affect them, more EU citizens ranked the economic crisis (20%) and environmental pollution (18%) as very likely to affect their lives compared with the possible risk of food damaging their health (11%).
http://www.efsa.europa.eu/en/press/news/corporate101117.htm
