Recent data published by the German market information agency, AMI, indicates it is taking a major hit including in relation to other meats.
Per capita pig meat consumption in 2016 amounted to 35.8 kg, excluding bone, down from a peak of 40.1 kg in 2011 which represents a decline of 11%. Fresh pork in particular has been under pressure with steady falls in household purchases but even processed products have struggled.
Wednesday January 11, 2017/ AHDB/ United Kingdom.
http://pork.ahdb.org.uk