Ireland- Bord Bia launches pig meat sales drive

Bord Bia has launched a campaign to promote sales of bacon and ham as pig farmers experience one of their biggest crises in years.

Bord Bia has launched a campaign to promote sales of bacon and ham as pig farmers experience one of their biggest crises in years.

Broadcaster Hector Ó hEochagáin launched the new 'Bring Home the Bacon' campaign which highlights the importance of the Bord Bia Quality Mark.

The chief executive of Bord Bia, Aidan Cotter, said Irish pigmeat exports rose by 10% last year to €317m.

http://www.rte.ie/news/2011/0216/agriculture.html

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Ireland- Bord Bia launches pig meat sales drive

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