This 7,5% increase in pork exportations to Japan is due to a promotional campaign carried out with the support of the Secretary of Agriculture, Farming RuralDevelopment, Fishing and Food (SAGARPA).
Commercial promotion was also carried out in South Korea in order to position Mexican pork within the market. Between 2010 and 2011 sales of 4.136 tons were reached in that nation; the total volume of exportation between Japan and Korea was 33 thousand 954 tons.
http://www.sagarpa.gob.mx/saladeprensa/boletines2/Paginas/2011B301.aspx