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EU producers will receive an increased budget of €133 million in 2017 to promote EU agricultural products outside and inside the EU and to continue finding new markets.
The Commission adopted the 2017 promotion strategy for EU agricultural products with a total budget of €133 million compared to the €111 million available for 2016. This amount will co-finance several programmes, most of which will target third countries and regions, including China, Middle East, North America, South-East Asia and Japan. This orientation supports the momentum launched earlier this year by Commissioner Hogan's diplomatic offensive to find new markets and support consumption of EU products abroad.
The selected campaigns, 60 of them being single programmes and 6 multi programmes show a more diverse and broader outreach than ever. Indeed, they cover 32 third countries, compared with 23 last year, and within the two major destinations, the USA and China, they go well beyond the most targeted areas of New York and Beijing. The products which will be the most advertised in the campaigns are fruits and vegetables (30% of the programmes), followed by meat (17%) and dairy products (15%). This reflects the importance of promotion policy to support sectors experiencing difficult market situations, like dairy and pigmeat.
Background on the 2017 Promotion Work Programme
A number of changes are foreseen for promotion next year. As well as providing an increased budget for 2017 – €133 million compared to €111 million in 2016 at a co-financing rate of 70%-85% – an extra €9.5 million will be available for promotion actions directly managed by the Commission, (e.g. EU pavilions at fairs in third countries, high level missions). Some €63 million is earmarked for simple promotion programmes on third country markets. The plan again puts emphasis on products under EU quality schemes, from the outermost regions and from organic production, but also includes specific elements for sectors hit by market difficulties, such as dairy and pigmeat, beef and an extra €4.5 million available for sectors facing unexpected crises. Another new element for 2017 is an allowance (€15 million) for promotion programmes increasing the awareness of sustainable agriculture and the role of agriculture for climate action on the internal market.
Thursday November 10, 2016/ EC/ European Union.
http://europa.eu/rapid
