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The Department of Agriculture will implement a maximum suggested retail price (MSRP) for pork in National Capital Region wet markets starting next week, aiming to ease the financial strain on consumers grappling with high meat prices. The new pricing initiative considers the ongoing challenges facing the pork industry, particularly the lingering effects of African swine fever.
Starting March 10, an MSRP of P380 per kilo will be set for liempo (pork belly) and P350 per kilo for kasim (pork shoulder) and pigue (leg).
The Department of Agriculture will also be imposing an MSP of P300 per kilo for “sabit ulo” or the price at which traders pass pork to retailers.
The MSRP will be reviewed after one month to determine whether adjustments will have to be made.
Pork sold in so-called “modern markets” such as supermarkets and hypermarkets will be exempt from the MSRP given their higher operating costs.
March 6, 2025/ Department of Agriculture/ The Philippines.
https://www.da.gov.ph
