0
Americans are buying more fresh meat than before the COVID-19 pandemic and are seeking value in terms of price and convenience, according to the 18th annual Power of Meat report released by the Meat Institute and FMI—The Food Industry Association.
Seventy-eight percent of Americans describe themselves as "meat eaters", compared to just 7% who describe themselves as vegan or vegetarian. Shoppers spend more than $15 in the meat department per trip and average nearly one trip to the meat department per week (up nearly 5% since 2019).
Despite rising food and beverage prices over the past year, consumers did not significantly change the amount of meat they buy (down just 2.5% by volume compared to 2021). Product quality and appearance continue to be the top factors driving meat purchase decisions, followed by price per pound and total package price.
Americans prepare between four and five dinners (4.6) at home during a typical week, 87% of which (4 per week) contain a portion of meat or poultry. With 55% of Americans using some or mostly semi- or fully-prepared foods in their dinner preparation (compared to 45% who cook mostly from scratch), purchases of pre-marinated, pre-cut, or pre-seasoned meat have increased dramatically (73% of shoppers sometimes or frequently bought these products in 2022, up from 60% in 2020).
United States pork purchases
In 2022, Americans spent $7.3 billion on pork, up 2.5% from 2021 and up 20.3% from 2019. In terms of volume, Americans purchased 2.3 billion pounds of pork (1.15 million tons), down 2.1% from 2021 and down 0.1% from 2019.
March 6, 2023/ North American Meat Institute/ United States.
https://www.meatinstitute.org
