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Meat sales in the United States hit a record high of $104.6 billion in 2024, volume sold increased 2.3% compared to 2023, and consumers, on average, purchase meat more than once per week (Circana) - keeping meat the largest fresh department in grocery, according to the 20th annual Power of Meat report released by the Meat Institute and FMI—The Food Industry Association.
Nearly all (98%) of American households purchase meat (Circana), and 73% of Americans view meat as an overall healthy choice. Getting enough protein is very/somewhat important to 90% of Americans.
Other priorities among meat shoppers include preparing comfort meals, having quick prep options, and getting creative with ingredients. The average American shops for meat 54 times per year and spends $16.12 on meat per trip (Circana). Meat is included in 90% of home-cooked dinners in the United States.
Beef accounted for 55% of all fresh meat dollars, at $40.1 billion, up 9.7% from 2023. This was driven by volume growth and an inflationary boost. The volume sold was 6.0 billion pounds (~2.72 million metric tons), up 4.5%.
Chicken had the highest volume sales, representing 38.4% of total volume sold at 6.3 billion pounds (~2.86 million metric tons), up 2.9% from 2023. Value sold was $19.5 billion, up 3.9% from 2023.
Sales of fresh pork totaled $8.4 billion, up 3.4% from 2023 and up 1% in volume to 2.6 billion pounds (~1.18 million metric tons).
March 24, 2025/ FMI—The Food Industry Association/ United States.
https://www.fmi.org/
