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The Vietnamese authorities have given the go-ahead for UK pork exports to commence in a deal estimated to be worth around £12 million over the first five years.
Selected pork sites across the UK have been approved to start commercial trade, marking access to this important market for the first time. Pork is the most favoured meat in Vietnam, with consumption outstripping domestic production.
The approval follows a lengthy process of audits and negotiations led by UK Government, AHDB, and wider industry, including the UK Export Certification Partnership (UKECP), to open another new market for the UK’s pork sector.
AHDB carried out research into the Vietnamese market to ensure that exporters are equipped with the necessary information on consumer buying behaviours once market access for pork was secured.
May 24, 2024/ NPA/ United Kingdom.
https://www.npa-uk.org.uk
