During August the total meat market rose by one per cent while sales of fresh pork saw a dramatic rise of 11 per cent.
This is a continuing trend as the latest 52 week figures from the Kantar Worldpanel show the market has risen by two per cent and pork is five per cent better.
http://www.bpex.org.uk/articles/300845/Pork_Sales_Still_on_the_Up__1_October_2010.aspx