A £2 million "Make the Promise" advertising campaign for Red Tractor pork is launched. It will run for 18 months.
Featuring advertisements in daily newspapers, women's magazines and high-profile poster sites it will challenge shoppers to give more thought to the provenance of the pork and pork products they buy, by always looking for the Red Tractor.
![](https://www.pig333.com/3tres3_common/dist_nou/css/images/imb5.png)
The campaign message will revolve around a challenge to shoppers to promise to "Give more thought to the pork on my fork".
NPA/ United Kingdom.
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