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The US Meat Export Federation (USMEF), a trade association committed to developing international markets for US beef, pork, lamb and veal, has recently worked with the group-buying website Juhuasuan and online retail platform Tmall, both operated by Alibaba Group, to sell US pork on the Juhuasuan website.
A total of 4,000 packages of pork shoulder and pork chop, weighing about 10,000 kilograms, were on sale from April 26 to 28. Nearly 3,000 packages of pork, along with 170,000 bags of spices, were sold during the three-day sale, which attracted 300,000 shoppers, according to Lu Jianing, Alibaba spokesperson.
The 400g package sold for 19 yuan ($2.93), or 41.2 yuan per kg, which Juhuasuan said was lower than the Chinese market price of 46 yuan.
This year, China has experienced a shortage of pork along with rising prices. The average pork price in the week ending on April 29 was 26.24 yuan per kg, up from 17.88 yuan the year before, according to the Ministry of Agriculture.
The pork shortage in China, a result of decreasing hog counts and production, is also a chance for the pork industryin the United States to increase sales to the Chinese market,which consumes about half the world's pork.
Wednesday May 4, 2016/ MoA/ China.
http://english.agri.gov.cn
