The initiative, the first of its kind in the U.S., offers a win-win situation for consumers and participating growers. When a food safety issue arises, product recalls can be enacted within an hour. With traceability down to the field level, growers can localize the impact of a recall to the relevant area, minimizing losses.
http://www.rfidnews.org/2009/02/02/hawaiian-agencies-launch-food-safety-pilot-program