articles about production

How to communicate effectively from the swine industry to reach consumers

04-Jul-2025

Communication in the swine industry today faces a double challenge. On the one hand, there is a real need to transparently show the sector's work to an increasingly distrustful consumer, who is either uninformed or saturated with emotional messages. On the other hand, we must do so in a changing digital environment, which rewards the authentic, the emotional, and the useful.

Chronic inflammation. The unknown (profit) assassin

Who talks about inflammation? We all might mention it when we exercise too much – aching joints, stiffness – or is it just we are all getting older…? But we do not really talk about inflammation much. And certainly, when we think about our livestock, we do not really mention it at all. Well…we should.